For up-to-date information regarding Janesville Small Businesses and COVID-19, visit:


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Business Assistance

The City of Janesville recognizes the burden that COVID-19 is placing on area business.  Below, are a few of the resources identified by the Economic Development Office. We will update this page as new resources are identified.

We are in this together and we are here to help. The City of Janesville has established a Community Assistance Hotline for questions regarding the COVID-19 pandemic.  Please call 608-373-6027, if you have questions or concerns.




Rock County COVID-19 Emergency Small Business Loan Fund (SBLF)

On 4/9/2020, the Rock County Board of Supervisors approved a $1 million dollar emergency loan program to assist small businesses in Rock County that are experiencing financial difficulties which are directly attributed to the global COVID-19 pandemic. The maximum loan amount to an eligible applicant will be $20,000.  These loans are for working capital and will be offered at a low interest rate.  Apply online HERE

The Rock County Development Alliance has compiled several resources may be helpful to you during this time.  Information about these programs can be found here.


The City of Janesville’s COVID-19 Micro Loan Program is now available!

The Micro Loan Program will make available loans, to cover eligible expenses for businesses affected by COVID-19.  These expenses include payment of rent or mortgage for the business, payment of utilities or supplies for the business, acquisition of materials or supplies, purchase order fulfillment, equipment, marketing, or other activity as approved by the Revolving Loan Review Committee (RLRC).

Loan Terms

  • Interest Rate:2%
  • Loan Term:Up to four years or 48 months amortized
  • Minimum Loan: $500
  • Maximum Loan $5,000


  • For profit businesses with 20 or fewer employees with revenues less than $500,000 annually and physically located within the City of Janesville.
  • Businesses must be considered in good standing and be independently-owned.
  • Businesses must not be eligible or qualified for the Small Business Administration Paycheck Protection Program (PPP) or Economic Injury Disaster Assistance Loan (EIDL) or the Rock County Emergency Small Business Loan Fund (SBLF)

Priority will be given to service producing business sectors, especially those who have been unable to operate during the Safer at Home Order or operate with a significantly decreased revenue stream (demonstrated decrease of at least 25%).

Ineligible Businesses:

  • Businesses that are categorized as, or engaged in, any of the following activities are not eligible for the Micro Loan Funds: hobby; part-time and/or home-based business; franchises; membership-based or foreign-owned establishments; non-profits; government; religious institutions and educational providers; registered tobacco businesses and firearms dealer or sales; lobbying, management of companies; media; real estate and others that are generally considered to be detrimental to the health, safety and welfare.
  • An applicant is ineligible if the award of a Micro Loan to that applicant would present a conflict of interest under Section 946.13 of the Wisconsin Statutes (Private Interest in Public Contract Prohibited).
  • An applicant is ineligible if, as of the date of any Micro Loan award to be made, he or she is delinquent in the payment of any outstanding debt due to the City or City utilities.
  • An applicant is ineligible if the owner has applied and received other sources of assistance from Small Business Administration or the Rock County Emergency Small Business Loan Fund. This does not include an applicant who secured Unemployment Benefits which were expanded through the Coronavirus Aid, Relief and Economic Security (CARES) Act.

To apply for the City of Janesville’s Micro Loan Program, you must complete an application and provide supplemental information.  The application can be found HERE.  A copy of the COVID-19 Micro Loan Program  Manual of Policies and Procedures is available HERE.  

If you have any questions, please call the City of Janesville’s Economic Development Office at 608-755-3059.


Pandemic Unemployment Assistance Program (PUA)

PUA is a new temporary federal program that provides up to 39 weeks of unemployment benefits to individuals who are not eligible for regular Unemployment Insurance (UI) such as individuals who are self-employed, certain independent contractors, individuals with limited recent work history, and other workers not covered by regular unemployment insurance.

To be eligible for PUA, your reason for no longer working must fall within one of the COVID-19 Scenarios.

The duration of PUA Payments can be up to 39 weeks, payable retroactive to week ending February 8, 2020 or the first week an individual is out of work due to COVID-19, whichever is later.  Last payable week ending is December 26, 2020.  Benefit amount is 1% of 2019 net income, subject to PUA minimum and maximum.  PUA minimum weekly benefit amount is $163.  PUA maximum weekly amount is $370.

Apply for PUA HERE


Federal Reserve Main Street Lending Programs

The Federal Reserve has established a lending program to support small and medium-sized businesses that were in good financial standing before the onset of the COVID-19 pandemic.  The Program will operate through two facilities: The Main Street New Loan Facility (MSNLF) and the Main Street Expanded Loan Facility (MSELF). Both loan programs can be accessed through an eligible lender that is a US insured depository institution, a US bank holding company, or a US savings and loan holding company.

Term sheets for each facility providing more information regarding eligibility and conditions can be found below.

Main Street New Loan Facility (MSNLF) Term Sheet

Main Street Expanded Loan Facility (MSELF) Term Sheet


Small Business 20/20

Wisconsin Economic Development Corporation

Eligible Applicants are Wisconsin Based Community Development Financial Institutions (CDFI’s)

CDFI will provide grants for for-profit businesses meeting the following criteria

  • Current loan recipient in good standing as of 3/1/20
  • 20 or fewer employees
  • Revenue greater than $0 and less than $2million
  • Preference for service/retail businesses


Federal Disaster Loan Assistance

Small Business Administration


More information about the Express Bridge Loan Program can be found HERE.

The State of Wisconsin has officially been declared a disaster area. 

The SBA will offer webinars at 10am and 2pm daily.  Click Here to register.


KIVA Loan Program

Kiva lenders have shown their commitment to providing financial assistance to all by making 0% interest loans to entrepreneurs in the U.S. on for the last 10 years.

Effective immediately, U.S. applicants for a Kiva loan will have access to the following:

  • Expanded eligibility: More businesses in the US will be eligible for a Kiva loan.
  • Larger loans: The maximum loan on the Kiva platform will increase from $10,000 to $15,000.
  • Grace period: New borrowers may access a grace period of up to 6 months for greater financial flexibility.

For more information please check out the link below.


Inc. Financial Assistance Tracker for Businesses Impacted by Coronavirus has established a financial assistance tracker listing various organizations and agencies that are offering financial assistance to small businesses that have been affected by Coronavirus.  This is being updated on an ongoing basis 



State of Wisconsin We're All In Initiative 

The program will be delivered by the Wisconsin Economic Development Corporation (WEDC) and applications will be accepted begging on June 15th.  As soon as the application portal opens, we will post a link to it on this page.

The program will offer grants in the amount of $2,500 to small businesses with 20 or fewer FTEs impacted by COVID-19 that have not already received WEDC COVID-19 assistance. Up to thirty thousand businesses may receive grants. More details about the program will be available later this month with businesses able to apply for grant assistance in June. Here is a link to more details about the program.

The WEDC has developed a series of guides for businesses looking to implement best practices to keep employees, customers, and communities safe throughout the COVID-19 crisis. These guides are an essential part of the We’re All Inprogram and were developed in consultation with the Wisconsin Department of Health Services, Department of Tourism, Department of Agriculture, Trade and Consumer Protection, Department of Safety and Professional Services, as well as industry leaders and public health experts throughout the state. They are found on WEDC’s website at